Tuesday, April 17, 2012

Twitter Acquires Social Analytics Startup Hotspots.io

hotspotsHotspots.io, a startup promising to deliver "social media intelligence that you'll actually use", just announced on its home page that it has been acquired by Twitter. It looks like Hotspots was still in private beta, and as a result, the site doesn't have any product details. However, you can see one example of the analytics in-action through the data the company released after the Superbowl, showing the impact of different TV ads on Twitter, showing the total social media reach compared to the amount spent.

oklahoma state plane crash syracuse university best buy black friday 2011 ads broncos jets jessie james osu basketball dale sveum

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.