Thursday, January 31, 2013

US economy shrinks 0.1 pct., 1st time in 3? years

In this Wed. Dec. 5, 2012, photo, containers are unloaded from cargo ships at the Port of Los Angeles. Most economists agree that the snapshot of U.S. economic growth released Wednesday, Jan. 30, 2012, is going to look dismal. (AP Photo/Nick Ut)

In this Wed. Dec. 5, 2012, photo, containers are unloaded from cargo ships at the Port of Los Angeles. Most economists agree that the snapshot of U.S. economic growth released Wednesday, Jan. 30, 2012, is going to look dismal. (AP Photo/Nick Ut)

(AP) ? The U.S. economy unexpectedly shrank from October through December for the first time since 2009, hurt by the biggest cut in defense spending in 40 years, fewer exports and sluggish growth in company stockpiles. The drop occurred despite stronger consumer spending and business investment.

The Commerce Department said Wednesday that the economy contracted at an annual rate of 0.1 percent in the fourth quarter. That was a sharp slowdown from the 3.1 percent growth rate in the July-September quarter.

Economists said the drop in gross domestic product wasn't as bleak as it looked. The weakness was mainly the result of one-time factors. Government spending cuts and slower inventory growth, which can be volatile, subtracted a total of 2.6 percentage points from GDP.

But the fact that the economy shrank at all, combined with much lower consumer confidence reported Tuesday, may raise fears about the economy's durability in 2013. That's because deep automatic government spending cuts will cut into domestic and defense programs starting in March unless Congress reaches a deal to avert them.

And Americans are coming to grips with an increase in Social Security taxes that has begun to leave them with less take-home pay.

Still, the government spending cuts and slack inventory growth in the fourth quarter offset a 2.2 percent increase in consumer spending. And business spending on equipment and software rose after shrinking over the summer.

Consumer spending added 1.5 percentage points to GDP, and business investment added 1.1 points ? both stronger contributions than in the third quarter.

"Frankly, this is the best-looking contraction in U.S. GDP you'll ever see," Paul Ashworth, an economist at Capital Economics, said in a note to clients. "The drag from defense spending and inventories is a one-off. The rest of the report is all encouraging."

And for all of 2012, the economy expanded 2.2 percent, better than 2011's growth of 1.8 percent.

Exports fell by the most in nearly four years, a result of Europe's recession and slower growth in China and some other large developing countries.

Incomes, though, jumped last quarter as companies paid out special dividends and bonuses ahead of expected tax increases in 2013. Commerce estimated that businesses paid nearly $40 billion in early dividends. After-tax income, adjusted for inflation, rose 6.8 percent, the most in nearly four years.

Superstorm Sandy likely also dragged on growth by closing factories, disrupting shipping and shutting down retail stores. While the department did not specify its effects on GDP, it estimated that Sandy destroyed about $36 billion in buildings and other private property and $8.6 billion in government property.

Subpar growth has held back hiring. The economy has created about 150,000 jobs a month, on average, for the past two years. That's barely enough to reduce the unemployment rate, which has been 7.8 percent for the past two months.

Economists forecast that unemployment stayed at the still-high rate again this month. The government releases the January jobs report Friday.

The slower growth in stockpiles comes after a big jump in the third quarter. Companies frequently cut back on inventories if they anticipate a slowdown in sales. Slower inventory growth means factories likely produced less.

Heavy equipment maker Caterpillar, Inc. said this week that it reduced its inventories by $2 billion in the fourth quarter as global sales declined from a year earlier.

The biggest question going forward is how consumers react to the expiration of a Social Security tax cut. Congress and the White House allowed the temporary tax cut to expire in January, but reached a deal to keep income taxes from rising on most Americans.

The tax increase will lower take home pay this year by about 2 percent. That means a household earning $50,000 a year will have about $1,000 less to spend. A household with two high-paid workers will have up to $4,500 less.

Already, a key measure of consumer confidence plummeted this month after Americans noticed the reduction in their paychecks, the Conference Board reported Tuesday.

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/3d281c11a96b4ad082fe88aa0db04305/Article_2013-01-30-US-Economy/id-f06f3ad8bd8b444ba03188a9ce709532

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Majestic Sports Bar owner, manager charged

COLUMBUS, GA (WTVM)- Nathaniel Smith, club manager of
Majestic Sports Bar, was charged Wednesday with failure to have an ABC card and
nine counts of allowing underage people into the club.

Owner James Weaver is facing one
count of failure to have an ABC card.

They are scheduled to appear in
Recorder's Court on February 8.

Police are still investigating the New Years Eve shooting that left a
CSU student dead.

Copyright 2013 WTVM. All rights reserved.

Source: http://columbus.wtvm.com/news/news/61316-majestic-sports-bar-owner-manager-charged

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Wednesday, January 30, 2013

No net: Wallenda walks tight rope across Fla. highway

Aerialist Nik Wallenda, who previously walked across New York's Niagara Falls, takes his high-wire act to Florida, attempting a tightrope walk above downtown Sarasota.

By Andrew Mach, Staff Writer, NBC News

The daredevil who famously tight-roped across Niagara Falls?last year risked his life again; this time, walking a wire 180 feet above a Sarasota, Fla., highway on Tuesday.

But unlike during the highly publicized stunt last summer, Nik Wallenda, 34, didn?t use a safety harness or tether to catch him if he stumbled.

During his walk, he carried a 42-foot-long balancing pole that weighs 45 pounds.?

?It is windy, it?s very windy,? Wallenda could be heard saying while performing the walk Tuesday. ?It?s uncomfortable, of course, but it?s all about the training. You don?t expect it to be this windy but this high up and the water here, it just makes it that much worse.?

Although his contract for the live televised Niagara Falls walk last year required him to wear a harness, Sarasota officials gave him a green light for the walk without the safety line.

?I?m risking my life,? Wallenda said. ?Now it?s just a lot of practice and prayer, that?s about it.?

A Sarasota native, Wallenda said he received warm praise and support for his stunt from other members of his hometown.

"He is the legacy of the Wallenda family," Sarasota City Commissioner Suzanne Atwell told NBC affiliate WFLA in Tampa, Fla. "We have love for Nik. We have passion for Nik. We have faith in Nik and trust in Nik."

Tim Boyles / Getty Images

Nik Wallenda walks across a tightrope 200 feet above U.S. 41 on Jan. 29 in Sarasota, Fla.

An outspoken critic of using safety nets during high-wire walks, Wallenda comes from a circus family that included his great grandfather, Karl Wallenda, who fell to his death during a performance in Puerto Rico in 1978.

?I have to give props to my great grandfather because I can almost guarantee you that he would have stopped in the middle of this cable and did a headstand," Wallenda said. "That just shows you what an amazing performer he was.?

Self-described as "The King of the Wire," Wallenda has set six Guinness World records for various acrobatic stunts, including the record for highest bicycle ride on a high wire -- 260 feet above the ground. He also hung by his teeth from a helicopter 250 feet off the ground, and he said he plans to tight rope across the Grand Canyon.?

Wallenda?s walk will launch his three-week run as a performer at Circus Sarasota.

Source: http://usnews.nbcnews.com/_news/2013/01/29/16753473-niagara-falls-daredevil-tight-ropes-sans-safety-net-across-florida-highway?lite

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Tornado Watch in Effect for Louisville Area Until 5:00 AM

?A tornado watch is in effect until 5:00 am?for Jefferson County and the surrounding area. This means the conditions could be favorable for a tornado sometime during the watch period. The National Weather Service predicts severe storms will begin around 3:00 am. Rain and strong winds are expected.?

Source: http://wfpl.org/post/tornado-watch-effect-louisville-area-until-500-am

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Car mirror eliminates 'blind spot,' objects appear as they are

17 hrs.

Labels on side-view mirrors warning drivers that objects are closer than they appear may soon disappear thanks to a new optical prescription for them, according to a new study.

The prescription draws from a technique used to correct for nearsightedness and reduced focusing ability called progressive additive optics. It appears to eliminate blinds spots and make the distance of cars approaching from behind look about as far away as they really are.

The mirror is broken up into three resolution zones: one for distance vision, one for close-up viewing and a middle zone making the transition between the two, according to team member Hocheol Lee from the Hanbat National University in Korea.

?The image a vehicle approaching from behind would only be reduced in the progressive zone in the center while the image sizes in the inner and outer zones are not changed,? Lee said in a news release from the Optical Society.

This video of the progressive mirror demonstrates the accurate depiction of the distance to the approaching car from behind. Notice that the car disappears from the mirror just as it comes into view out the side window???no blind spot.

According to Lee, the mirror isn?t crystal clear, but the slight blurriness and other imperfections are minor tradeoffs for the expanded field of view, more reliable depth perception, and lack of blind spot.

Before the mirrors are available on U.S. cars, the researchers noted the design must first gain approval from auto safety regulators.

For more information, check out the paper on the mirror published Monday in the journal Optics Letters.?

John Roach is a contributing writer for NBC News. To learn more about him, check out his website. For more of our Future of Technology series, watch the featured video below.

Source: http://www.nbcnews.com/technology/futureoftech/car-mirror-eliminates-blind-spot-objects-appear-they-are-1C8162530

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Shapiro: 'Liberal' label doesn't cut it for Obama

By Walter Shapiro

Is Barack Obama a liberal?

That question might have aroused spirited debate, especially among Democrats, during the president?s vague-is-in-vogue re-election campaign. But since the polls closed on Nov. 6, President Obama has undeniably positioned himself to the left of Candidate Obama.?

Amid the national grieving over the Sandy Hook shootings, Obama suddenly found the gumption to stare down the NRA and put gun control back on the national agenda. His inaugural address will be remembered for the stirring endorsement of gay rights and the sudden rediscovery of climate change. Then before the inaugural glow wore off, the Pentagon announced that it would drop its ban on women in combat. And immigration reform?another explosive topic?is likely to receive a star turn in the upcoming State of the Union address.

But before we dust off right-wing commentator Dinesh D?Souza?s absurd claim that Obama is really a Kenyan socialist, let?s look more closely at the president?s sudden liberal fervor.

Make no mistake, Obama is indeed a transformational 21st-century leader when it comes to any issue that touches on individual rights and equality. He reflects the end of the white-bread politics that elected both Richard Nixon and Ronald Reagan to two terms. Rather than defying the demographic and attitudinal shifts that produced the America of 2013, Obama embodies them.

Some of his liberal statements and actions are undoubtedly payback to the electoral coalition that gave the president a second term despite the stagnant economy. When the first wave of Obama White House memoirs are published, it will be fascinating to read about the internal debates over the gay-rights portion of the inaugural address. But maybe, in reality, there was little dissent. Maybe Obama and his top advisers simply understood that it was time.

Any discussion of Obama?s newly expressed passion for gun control has to begin with the fact that this Chicago-shaped politician is our first urban president since John Kennedy. Unlike, say, Bill Clinton, Obama never came from a place where guns are equated with hunting rather than violent shootouts. Remember, during the 2008 primary campaign against Hillary Clinton, Obama in a private fundraiser derided rural voters who ?cling to guns or religion.?

When it comes to regulating guns, political geography matters. New York City Mayor Michael Bloomberg may be the nation?s most zealous proponent of gun control, but it is hard to describe this billionaire plutocrat, who endorsed George W. Bush for president in 2004, as a dangerous left-winger.

Immigration reform is another issue with a bipartisan pedigree. The plan that Obama is likely to highlight in his State of the Union address will bear a close resemblance to the legislation that John McCain and Ted Kennedy introduced in 2005 with the blessing of George W. Bush and Karl Rove. It is hard to describe the U.S. Chamber of Commerce, which has consistently backed immigration reform, as a hotbed of left-wingers.

Painting an ideological portrait of any incumbent president is tricky since the subject keeps moving rather than holding a fixed position. All presidencies are filled with contradictions: Ronald Reagan raised taxes; Bush dramatically expanded the social safety net by adding a prescription drug benefit to Medicare; and Obama, for a while, dramatically increased troop levels in Afghanistan.

Even now, there is a zigzag quality to Obama?s foreign policy. In his inaugural address, the president declared, ?A decade of war is now ending.? But not the vastly expanded drone attacks, which have become Obama?s favored way of battling terrorists. To the consternation of liberals, Obama has refused to make public the legal justification for this airborne war conducted by robots.

The president?s economic orientation can be equally confounding. In an interview after the election, Obama claimed, ?My policies are so mainstream that if I had set the same policies that I had back in the 1980s, I would be considered a moderate Republican.? Of course, this contention is self-servingly hyperbolic. But Obama?s words do underscore how the political pendulum on economic issues (but decidedly not on social issues) has moved to the right in the past three decades.

How liberal is a president who signed the ?fiscal cliff? legislation that made permanent the Bush tax cuts for roughly 99 percent of Americans? How liberal is a president who at various points in his budget negotiations with the Republicans has toyed with raising the eligibility age for Medicare and cutting back the inflation adjustment for Social Security? How liberal is a president who allowed the Wall Street masterminds behind the economic collapse to go unpunished for their flagrant misdeeds?

Even the big-government complexity of Obamacare was created in large measure because the president refused to endorse the liberal cause of a single-payer system like Medicare. And while not beating the drums for the president?s claim to be a moderate Republican, didn?t a Massachusetts governor named Mitt Romney enact an analogous health-care plan?

The point is that an inaugural address and a few post-election gestures do not, by themselves, define who Obama is as a political leader. So far the liberalism of Obama in the personal sphere has been tempered by the centrism of Obama in the economic and foreign-policy realm.

This ideological blurriness comes with the keys to the Oval Office. To steal a line from Walt Whitman, Obama can rightly say, ?I am large, I contain multitudes.?

Source: http://news.yahoo.com/don-t-hem-him-in---liberal--can-t-define-the-obama-presidency--154423941.html

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Tuesday, January 29, 2013

Review: 'Little Elvises' compelling, suspenseful

"Little Elvises" (Soho Press), by Timothy Hallinan

Ever since Dashiell Hammett introduced us to Sam Spade in "The Maltese Falcon" 83 years ago, hundreds of writers have adopted his formula, flooding the bookshelves with wisecracking private eyes who work both sides of the law, disrespect authority, icily stare down gun barrels and conceal an immutable code of honor beneath a cynical outer shell.

This can get awfully tiresome, but every now and then a writer comes along with the imagination and skill to make the whole thing feel fresh and new again. That's what veteran crime novelist Timothy Hallinan has accomplished with his latest series of novels featuring Junior Bender, full-time Los Angeles burglar and part-time private eye-style fixer for the city's criminal element.

The first book in the series, "Crashed" (2012), was great fun. The new one, "Little Elvises," is even better, with an intricate high-stakes plot, a compelling subplot and heart-pounding suspense.

As the story opens, Junior is in a fix, or rather, a bunch of them. The ex-wife he still yearns for has a new man in her life. His precocious daughter, who just turned 13, has acquired her first boyfriend, and Junior doesn't approve. The daughter of Junior's eccentric landlady has run off with a cad, and she needs Junior's help to bring her home. And an L.A.P.D. detective is going to frame Junior for invading a judge's house, pistol-whipping his honor's wife and stealing their jade collection unless Junior finds a way to get the cop's elderly uncle out of a murder rap.

The uncle, a record producer in Philadelphia back in the 1950s, got rich by recruiting a bunch of no-talent pretty boys, fixing their hair and teaching them to curl their lips to make them look like Elvis Presley, and foisting their abysmal howls on teenage record buyers. (Those with the misfortune of remembering the likes of Len Barry, Johnny Caswell and Johnny Madara know this really happened.) Hence, the book's title.

Along the way, Hallinan introduces us to a drugged-out, pain-impervious hit man, a nonagenarian puppet master who rules the L.A. underworld, a tabloid reporter who uses his job as a cover to blackmail the rich and the famous, and a host of other characters as dangerously outrageous as the murderous crew obsessed with obtaining the black bird in Hammett's 1930 masterpiece.

___

Bruce DeSilva, winner of the Mystery Writers of America's Edgar Award, is the author of "Cliff Walk" and "Rogue Island."

___

Online:

http://brucedesilva.com/

http://www.timothyhallinan.com/

Source: http://news.yahoo.com/review-little-elvises-compelling-suspenseful-222832955.html

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Cowboys & Angels

Cowboys & Angels

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Heat Shock Proteins May Shed New Light on a Variety of Debilitating Diseases

Jan. 28, 2013 ? UCLA researchers, in a finding that runs counter to conventional wisdom, have discovered for the first time that a gene thought to express a protein in all cells that come under stress is instead expressed only in specific cell types.

The group, from the Jules Stein Eye Institute and UCLA Pulmonary and Critical Care Medicine, focused on ?B-Crystallin, a small heat shock protein. Heat shock proteins are a class of functionally-related proteins involved in the folding and unfolding of other proteins. Their expression is increased when cells are exposed to taxing environmental conditions, such as infection, inflammation, exercise, exposure to toxins and other stressors.

?B-Crystallin may be associated with certain cancers and could be developed into a biomarker to monitor for diseases such as multiple sclerosis, age-related macular degeneration, heart muscle degeneration and clouding of the eye lens. Any discoveries about how this protein is regulated and its molecular biology may reveal potential targets for novel therapies, said study first author Zhe Jing, a research associate in UCLA Pulmonary and Critical Care Medicine.

"If you use a certain cell type, this protein can be induced when the cells are stressed, but that doesn't happen in a different cell type," said Jing. "This novel finding does conflict with what has been thought, that this protein could be induced in any cell type."

The findings of this two-year study are published in the most recent issue of the journal Cell Stress and Chaperones, a peer-reviewed journal in the fields of cell stress response.

The UCLA team did the study using four cell lines -- two epithelial cells lines and two fibroblast cells lines. They found that the protein cannot be induced by stress in epithelial cells, in which 80 percent of cancers arise. It can, however, be induced in the fibroblasts that make up muscle tissue.

The significant finding in this investigation is that, in certain cell types, only one specific heat shock factor controls the expression of ?B-Crystallin. For example, in the epithelial cell lines, it is heat shock factor 4 (HSF4), while a different heat shock factor, (HSF1), plays this role in the fibroblast cells lines.

In the past, the data has indicated that a heat shock factor could control the expression of ?B-Crystallin randomly and equally. However, Jing's discovery overrides this rule. His findings strongly suggest the "preference" of the ?B-Crystallin to heat shock factors in certain cells may be correlated with its versatility to various diseases.

"Considering the multiple roles of ?B-Crystallin in so many diseases, the access of the HSF1 and HSF4 to the ?B-Crystallin gene dictated by the certain cell type may be what is helping to cause certain diseases," Jing said. "If we can uncover the cascade of events that result in disease, we may be able to come up with strategies to block or interrupt that cascade."

Going forward, Jing and the research team will validate what they found in this study by examining single cells, which provides a greater challenge but may lead to further discoveries.

The study was funded by the National Institutes of Health.

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The above story is reprinted from materials provided by University of California, Los Angeles (UCLA), Health Sciences, via Newswise.

Note: Materials may be edited for content and length. For further information, please contact the source cited above.


Journal Reference:

  1. Zhe Jing, Rajendra K. Gangalum, Josh Z. Lee, Dennis Mock, Suraj P. Bhat. Cell-type-dependent access of HSF1 and HSF4 to ?B-crystallin promoter during heat shock. Cell Stress and Chaperones, 2012; DOI: 10.1007/s12192-012-0386-7

Note: If no author is given, the source is cited instead.

Disclaimer: This article is not intended to provide medical advice, diagnosis or treatment. Views expressed here do not necessarily reflect those of ScienceDaily or its staff.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/top_news/top_environment/~3/hjNlftasC14/130128163338.htm

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What Are The Herbs Required For The Treatment Of Hypertension ...

Ayurveda describes many herbs required for the treatment of hypertension, some can work singlehandedly while some need other herbs to provide complete cure. Some of the powerful herbs which are required for the treatment of hypertension are Arjuna, Ashwagandha, Shankhpushpi, Shilajit and Brahmi, apart from these there are several other herbs which possess properties helpful for a person suffering with hypertension. Arjuna herb possesses powerful and varied properties to work as magical medicine for treating hypertension.

This herb is excellent heart protector and rejuvenator, it supplements anti-oxidants, reverse hardening tendency of blood vessels, prevent clotting of blood, effective diuretic and improves respiratory system, this herb is very effective in preventing congestive heart failure, provides healthy lipid profile and suppress growth of LDL in the blood. This herb also reduces nervousness, giddiness, stress, insomnia, lassitude, occipital headache and poor concentration tendencies. Due to its immense properties Arjuna herb is required for the treatment of hypertension in every herbal medicine.

Ashwagandha is excellent supplement for heart muscles and to improve circulatory flow. It is very effective against problems like vertigo, depression, anxiety and other mental disorders. It is very effective nervine tonic and possesses strong anxiolytic properties. Shankhpushpi and Brahmi are excellent stress busters and improve brain functions, these cure mental stress and fatigue and also improve memory and mental clarity. Shilajit is excellent energy booster, nervine tonic, protects heart health and improve blood flow all over the body. Combination of these herbs is required for the treatment of hypertension.

You can get all these herbs and many more in Stresx capsules, each capsules contains all the benefits of powerful and time-tested herbs and also other herbs like Ganjwan, Aam, Chotachand, Jyotishmati, Vacha, Jadwar, Safed musli, Tuj, Champa, Elaychi choti, Gul chandni, Kahu, Moti bhasma, Ajwain khurasani and Kesar. With collective effect of all these herbs person can not only alleviate hypertension but keep it under control in future too. These herbs protect organs from the ill-effect of hypertension and cure damages caused by it in the past. By consuming regular dose of Stresx you get benefits of all the herbs required for the treatment of hypertension.

Stresx capsules improve health of heart muscles and cure problems like rapid heart rate or irregular heart beats. These capsules remove plaque deposition, clot formation and also maintain healthy lipid profile by lowering LDL and raising HDL to keep arteries clear of blockages. These capsules are highly effective for thinning blood and preventing platelet aggregation. These capsules maintain kidney functions, provide nutrition to the body and also support all the systems of the body for higher energy levels. Psychological problems are one of the commonly found reasons of hypertension. People suffering with stress, anxiety or depression get episodes of rapid heart beats due to these problems. Rapid heart beat increase blood pressure in the body.

Over a period of time such people have rapid heart rate regularly and suffer with hypertension. The herbal ingredients of Stresx relieve stress, cure mental fatigue, prevent mental exhaustion, promote mental clarity and provide peaceful and relaxed mind. Stresx capsules contain all the herbs required for the treatment of hypertension hence provide natural and holistic cure to the problem. These capsules cast no side effects even after prolonged use and are safe for person of any age.

Read aboutHigh Blood Pressure Herbal Treatment. Also knowHerbal Treatment for High Blood Pressure.

Source: http://www.articleswide.com/article/14854-What_Are_The_Herbs_Required_For_The_Treatment_Of_Hypertension.html

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Sunday, January 27, 2013

Harry's Afghan downtime: movies, candy trades

LONDON (AP) ? Prince Harry's off-duty time in Afghanistan appeared to be full of war movies, board games and elaborate candy trades.

The 28-year-old helicopter pilot and fellow members of his squad swapped Kit Kats and Rice Krispies Squares for American soldiers' M&Ms, according to a British media pool report released Sunday.

Harry himself outlined one of his less-prestigious duties. The third-in-line to the U.K. throne said anyone who lost at Uckers ? a military game similar to Ludo or Parcheesi ? had to then wait on his comrades like a Buckingham Palace butler, ready with a fresh cup of tea whenever anyone rang their bell.

"Whoever loses ... then you have to make brews for everybody all day," Harry told journalists ahead of his return to Britain this past week.

He also denied rumors that he was far better at PlayStation than at traditional board games.

"I don't know who told you that," he told reporters. "I lost two days ago, and yesterday, so since you guys have been here I've only lost."

Harry returned to Britain on Wednesday after a 20-week deployment in Afghanistan in which he acknowledged that he had targeted Taliban fighters from the cockpit of his Apache attack helicopter.

Asked in an earlier round of interviews whether he had killed anyone, Harry said: "Yeah, so, lots of people have." That admission disturbed some Britons and led to front-page headlines like the one in The Daily Mail that read: "Harry: I Have Killed."

This latest round of interviews, focusing on Harry's daily life at Britain's Camp Bastion military base in Afghanistan, is not likely to draw the same kind of headlines.

The report mainly carried glimpses of the prince's daily routine, including his favorite foods ? chicken and broccoli ? and his favorite movies ? "Full Metal Jacket," ''Apocalypse Now," and "Platoon."

In an interesting twist for an Apache pilot, "Black Hawk Down," the Ridley Scott film about a helicopter raid gone wrong in Somalia, was among the movies spotted in Harry's communal tent.

Source: http://news.yahoo.com/harrys-afghan-downtime-movies-candy-trades-090928405.html

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French, Mali forces head toward Timbuktu

SEVARE, Mali (AP) ? French and Malian troops held a strategic bridge and the airport in the northern town of Gao on Sunday as their force also pressed toward Timbuktu, another stronghold of Islamic extremists in northern Mali, officials said.

The advances come as French and African land forces also make their way to Gao from neighboring Niger in a bid to defeat the al-Qaida-linked Islamists who seized control of northern Mali more than nine months ago.

The French military announced late Saturday that it had liberated the town of Gao, though other officials said the fight to control it was still in progress.

Lt. Col. Diarran Kone, a spokesman for Mali's defense minister, said Sunday that the forces were patrolling Gao and had maintained their hold over the bridge and airport overnight.

The advance on Gao marked the biggest achievement yet for the French and Malian troops since they began their operation to oust the Islamist radicals two weeks ago. It remains unclear, though, what kind of resistance the forces will face in the coming days.

The French special forces, which had stormed in by land and by air, had come under fire from "several terrorist elements" that were later "destroyed," the French military said in a statement on its website Saturday.

In a later press release entitled "French and Malian troops liberate Gao" the French ministry of defense said they were bringing back the town's mayor, Sadou Diallo, who had fled to the Malian capital of Bamako far to the west.

However, a city official interviewed by telephone by The Associated Press said late Saturday that coalition forces so far only controlled the airport, the bridge and surrounding neighborhoods.

And in Paris, a defense ministry official clarified that the city had not been fully liberated, and that the process of freeing Gao was continuing.

Both officials insisted on anonymity because they were not authorized to speak publicly on the matter.

Swooping in under the cover of darkness, the French and Malian forces faced sporadic "acts of harassment" during the day, said Col. Thierry Burkhard, a French military spokesman in Paris. He had no immediate estimate on casualties.

Gao, the largest city in northern Mali, was seized by a mixture of al-Qaida-linked Islamist fighters more than nine months ago along with the other northern provincial capitals of Kidal and Timbuktu.

The rebel group that turned Gao into a replica of Afghanistan under the Taliban has close ties to Moktar Belmoktar, the Algerian national who has long operated in Mali and who last week claimed responsibility for the terror attack on a BP-operated natural gas plant in Algeria.

His fighters are believed to include Algerians, Egyptians, Mauritanians, Libyans, Tunisians, Pakistanis and even Afghans.

Meanwhile, the Pentagon said late Saturday that Defense Secretary Leon Panetta has told Le Drian the United States will aid the French military with aerial refueling missions.

U.S. aerial refueling planes would be a boost to air support for French ground forces as they enter vast areas of northern Mali, the size of Texas, that are controlled by al-Qaida-linked extremists.

The U.S. was already helping France by transporting French troops and equipment to the West African nation. However, the U.S. government has said it cannot provide direct aid to the Malian military because the country's democratically elected president was overthrown in a coup last March.

The Malian forces, however, are now expected to get more help than initially promised from neighboring nations.

Col. Shehu Usman Abdulkadir told The Associated Press that the African force will be expanded from an anticipated 3,200 troops to some 5,700 ? a figure that does not include the 2,200 soldiers promised by Chad.

Most analysts had said the earlier figure was far too small to confront the Islamists given the huge territory they hold.

"Because they've seen that the area itself, northern Mali is too large for that number of troops so there was a need to increase the number and that's why we arrived at 5,700," said Abdulkadir, the force commander. "I believe that as time goes on it may be necessary to increase the strength again. Because (when) France pulls out we definitely must have to increase the strength."

Since France began its military operation, the Islamists have retreated from three small towns in central Mali: Diabaly, Konna and Douentza.

Source: http://news.yahoo.com/french-mali-forces-head-toward-timbuktu-085610699.html

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Birth Control Lawsuits: Obama Health Care Mandates Loosen Legal Challenges

NEW YORK -- The legal challenges over religious freedom and the birth control coverage requirement in President Barack Obama's health care overhaul appear to be moving toward the U.S. Supreme Court.

Faith-affiliated charities, hospitals and universities have filed dozens of lawsuits against the mandate, which requires employers to provide insurance that covers contraception for free. However, many for-profit business owners are also suing, claiming a violation of their religious beliefs.

The religious lawsuits have largely stalled, as the Department of Health and Human Services tries to develop an accommodation for faith groups. However, no such offer will be made to individual business owners. And their lawsuits are yielding conflicting rulings in appeals courts around the country.

"The circuits have split. You're getting different, conflicting interpretations of law, so the line of cases will have to go to the Supreme Court, `' said Carl Esbeck, a professor at the University of Missouri Law School who specializes in religious liberty issues.

Last year, the Supreme Court ruled that Obama's fiercely contested health care overhaul, known as the Affordable Care Act, was constitutional. But differences over the birth control provision in the law have yet to be resolved.

Under the requirement, most employers, including faith-affiliated hospitals and nonprofits, have to provide health insurance that includes artificial contraception, including sterilization, as a free preventive service. The goal, in part, is to help women space pregnancies as a way to promote health.

Religious groups who employ and serve people of their own faith ? such as churches ? are exempt. But other religiously affiliated groups, such as Catholic Charities, must comply.

Roman Catholic bishops, evangelicals and some religious leaders who have generally been supportive of Obama's policies have lobbied fiercely for a broader exemption. The Catholic Church prohibits the use of artificial contraception. Evangelicals generally permit the use of birth control, but they object to specific methods such as the morning-after contraceptive pill, which they argue is tantamount to abortion.

Obama promised to change the birth control requirement so insurance companies and not faith-affiliated employers would pay for the coverage, but religious leaders said more changes were needed to make the plan work.

The Health and Human Services Department said it could not comment on litigation. A spokeswoman also did not respond to a question about when the latest revisions in the birth control rule would be made public.

However, government attorneys responding to a lawsuit said an announcement was expected by the end of March. In the suit filed by the evangelical Wheaton College in Illinois and Catholic Belmont Abbey in North Carolina, the court ordered government attorneys to provide a progress report on the new rule every 60 days. Whatever its final form, the mandate will take effect for religious groups in August.

At the center of the cases is the Religious Freedom Restoration Act, the 1993 law that bars the government from imposing a substantial burden on the exercise of religion for anything other than a compelling government interest pursued in the least restrictive way. The question of how or whether these criteria apply when owners of for-profit businesses have a religious objection to a government policy hasn't been fully tested.

"It's more natural for people to say Notre Dame exercises religion, but when you say this power tool company exercises religion, you have to explain it little more, I think the claims are really the same," said Kyle Duncan, general counsel for the Becket Fund for Religious Liberty, which represents many of the plaintiffs.

Brigitte Amiri, senior staff attorney at the American Civil Liberties Union, argued the business owners are trying to use a religious liberty claim to deny benefits to someone else.

"We don't think that religious liberty claims can be used as a way to discriminate against women employees ? using those claims to take away someone else's benefits and services," Amiri said.

In the lawsuits from faith-affiliated groups, such as the University of Notre Dame, judges around the country have generally said it would be premature to decide the legal issues until the federal rule for religiously affiliated organizations is finalized.

In the cases involving business owners, judges have granted temporary injunctions to businesses in nine of 14 cases they've heard, while questions about for-profit employers and religious rights are decided, according to a tally by the Becket Fund.

In a case brought by Cyril and Jane Korte, Catholic owners of Korte & Luitjohan Contractors in Illinois, a three-judge panel granted a temporary injunction, ruling 2-1 that providing employees insurance coverage that includes birth control would violate the Kortes' faith.

"It is a family-run business, and they manage the company in accordance with their religious beliefs," the judges wrote.

The dissenting judge argued that the company will not be paying directly for contraception but instead will purchase insurance that covers a wide range of health care that could include birth control, if the woman decides with her physician that she needs it.

"What the Kortes wish to do is to preemptively declare that their company need not pay for insurance which covers particular types of medical care to which they object," the dissenting judge wrote.

Similar reasoning was used by courts denying an injunction requested by the arts and crafts chain Hobby Lobby and religious book-seller Mardel Inc., which are owned by the same evangelical family. Oklahoma-based Hobby Lobby calls itself a "biblically founded business" and is closed on Sundays.

The U.S. district judge who first considered the request said, "Hobby Lobby and Mardel are not religious organizations."

"Plaintiffs have not cited, and the court has not found, any case concluding that secular, for-profit corporations such as Hobby Lobby and Mardel have a constitutional right to the free exercise of religion," the ruling said.

Related on HuffPost:

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Source: http://www.huffingtonpost.com/2013/01/26/birth-control-lawsuits_n_2559773.html

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Mix and Chic: A product review- Adore Me Lingerie Set! ? arimymadep

Recently, the nice people from?Adore Me?contacted me again to do a product review for their new collection. This will be my second product review for this wonderful brand. You may read about my?first Adore Me product review?here. Have you heard of this chic lingerie club? For those of you who are unfamiliar with the brand,?Adore Me?is the first subscription based lingerie website that offers women a personalized shopping experience.?

Lingerie sets are picked by professional stylists each month and only costs $39.95 per set with free shipping and free exchanges. Membership is not the only way to shop. You can chose the pay as you go option and you will not get charged every month.

Currently,?Adore Me?is running a fabulous promotion and you can get your first set of lingerie for under $20. What a steal! If you are a fan of cool rewards, don?t forget to check out the details here?and?here.

Anyway, back to the pretty lingerie set I received. (The sexy model below is obviously not me) :)

What I love about this elegant lingerie set is the beautiful floral embroidery details found on the bra and hipster panty. The lovely cameo embellishment on the lingerie set is another favorite detail of mine, they are so charming! Made with nylon and spandex, the bra has smooth cups for comfort and?lightly padded for a sexy lift! Overall, this lingerie set is well made, comfortable, supports well and looks flattering on me. This set comes in a nude color rather than the white shown but nevertheless, it is still a great lingerie set that I would wear everyday and would recommend to everyone!*

*I received this product to review for free but the views and opinions expressed are my own.

Adore Me?has a wide range of lingerie sets and sleepwear collection. Below are some of my favorites!


Aren?t these sexy and gorgeous? Which one are you drawn to? I have a preference for lingerie with simpler lines and subtle, pretty details. What about you? Are you like me or do you prefer fun and sexier lingerie designs??Adore Me?has lot of other sexier numbers so you might want to check them out yourself.

Source: http://www.mixandchic.com/2013/01/a-product-review-adore-me-lingerie-set.html

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Source: http://arimymadep.wordpress.com/2013/01/25/mix-and-chic-a-product-review-adore-me-lingerie-set/

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Source: http://barrjewell25.typepad.com/blog/2013/01/mix-and-chic-a-product-review-adore-me-lingerie-set-arimymadep.html

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Pentagon cinching in its belt ahead of budget cuts

WASHINGTON (Reuters) - The Pentagon has begun laying off many of its 46,000 temporary and contract workers and delaying maintenance on aircraft and ships to slow spending due to fears it may be hit by new budget cuts, Deputy Defense Secretary Ashton Carter said on Friday.

The Pentagon also plans to formally notify Congress in the next few weeks that if further budget cuts take place on March 1, it will furlough most of its 800,000 full-time civilian employees, probably by asking them to take a day off per week for the last 22 weeks of the fiscal year, Carter said.

"Obviously this is a terrible thing to have to do to our employees and to the mission," Carter said. "But it's necessary because it'll save $5 billion and we have to find that money."

The cost-cutting steps come as the Pentagon tries to deal with budget uncertainty caused by the threat of $45 billion in across-the-board spending reductions on March 1 and Congress's failure to appropriate defense funding for the 2013 fiscal year.

The Pentagon currently is absorbing $487 billion in cuts to projected defense spending over 10 years that were agreed in the Budget Control Act of 2011. That law also required the additional across-the-board cuts by January 1, 2013, unless Congress agreed to an alternative.

Lawmakers failed to reach a new deal but did agree to postpone the across-the-board cuts until March 1 to give themselves more time. But March 1 is five months into the fiscal year, giving the Pentagon less time to absorb any cuts.

Defense officials had long resisted taking action in response to the threat of additional reductions, saying they were put in place to try to force Congress to reach an alternative.

But Carter said the congressional debate on U.S. financial issues in late December had been sobering, with little discussion of how cuts would affect the Pentagon or its mission. Postponing the decision for another two months reduced the time the department would have to respond.

"When we were marching up to January 1 we had more runway, more time to absorb cuts if we had to absorb cuts," Carter said. "Now we're running out of time and so for those two reasons, our risk calculus has to change ... and we need to begin acting."

Carter asked the military services two weeks ago to take steps to reduce their rate of spending. He said he asked them for detailed plans by February 1 on what they are doing to reduce short-term spending before the $45 billion in new cuts are due to go into effect on March 1.

He also asked for detailed long-term planning by February 8 on how the services will implement the $45 billion in across-the-board cuts if they go into effect.

BUDGET MESS

Congressional failure to allocate funding for defense for the 2013 fiscal year has complicated the Pentagon's budget mess. The department is currently operating on a continuing resolution that maintains funding at 2012 levels until March 27.

"The problem is that the money is in the wrong pots," Carter said. He said the Pentagon had planned to spend considerably more for operations and maintenance in 2013 than it did in 2012.

"We don't have enough money to operate the forces in the way we thought we were going to," Carter said. "That's the problem. And that's a more than $10 billion problem. And we're running out of time to eat that $10 billion and that's the reason that we need to act now."

To slow the rate of spending, the department has put a freeze on civilian hiring, he said. Usually the department hires 1,000 to 2,000 civilians a week, more than 44 percent of them military veterans and 86 percent of them living and working across the country, not in Washington.

The department's 46,000 temporary and contract employees are "all now subject to release," Carter said, meaning they will either be let go now or will not have their contracts extended. The only exception would be if they are performing jobs critical to the war or the department's basic mission.

The department also is cutting back on base and equipment maintenance, which costs about $15 billion per year. He said the Navy would cancel maintenance on 30 ships that had been planned for the third and fourth quarters this year.

"They're not going to sign those contracts with the shipyards that do that work," Carter said.

Carter said the Pentagon would have to do "more draconian things" if Congress allows the $45 billion in cuts to go into effect, likely leading to "a pervasive crisis in readiness."

He said the Army projected that if the cuts occur, two-thirds of its active brigades and all of its reserve brigades would be operating at reduced readiness. Funds for training would primarily be used to prepare troops deploying to Afghanistan, while others would largely do without, he said.

Most Air Force flying units would be at reduced readiness by the end of the year, he said. The Navy would have to cut back steaming days by 30 percent to 35 percent, affecting its presence in the Gulf and Asia-Pacific region. He said the cuts might affect the U.S. ability to keep two carriers in the Gulf.

(Reporting by David Alexander; Editing by Vicki Allen and Doina Chiacu)

Source: http://news.yahoo.com/pentagon-cutting-jobs-maintenance-due-budget-fears-official-170708494--business.html

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Friday, January 25, 2013

Beverage industry, NYC lawyers duel over drinks

FILE - In this Sept. 13, 2012 photo, Luke Husemann, and Christina Nunez, of Baltimore, sip on extra-large soft drinks at a McDonald's restaurant in New York. The city defended its groundbreaking size limit on sugary drinks Wednesday, Jan. 23, 2013, as an imperfect but meaningful rein on obesity, while critics said it would hurt small and minority-owned businesses while doing little to help health. (AP Photo/Kathy Willens, File)

FILE - In this Sept. 13, 2012 photo, Luke Husemann, and Christina Nunez, of Baltimore, sip on extra-large soft drinks at a McDonald's restaurant in New York. The city defended its groundbreaking size limit on sugary drinks Wednesday, Jan. 23, 2013, as an imperfect but meaningful rein on obesity, while critics said it would hurt small and minority-owned businesses while doing little to help health. (AP Photo/Kathy Willens, File)

FILE - In this May 31, 2012 file photo, a man leaves a 7-Eleven store with a Double Gulp drink, in New York. Opponents of the city?s limit on the size of sugary drinks are are raising questions of racial fairness alongside other complaints as the novel restriction faces a court test. (AP Photo/Richard Drew, File)

(AP) ? The city defended its groundbreaking size limit on sugary drinks Wednesday as an imperfect but meaningful rein on obesity, while critics said it would hurt small and minority-owned businesses while doing little to help health.

The first courtroom arguments in the closely watched case ended without an immediate ruling. Opponents said they planned to ask a judge to delay enforcement during the suit, which has broached questions of racial fairness alongside arguments about government authority and burdens to business.

The NAACP's New York state branch and a network of Hispanic groups have joined a legal effort to block the first-of-its-kind restriction, igniting questions Wednesday about the groups' ties to the beverage industry.

Beverage makers, restaurateurs, minority advocates and other critics told a judge the upcoming 16-ounce limit was a finger-wagging incursion on consumer choice, rife with inconsistencies that would cost a hot dog vendor business while still allowing New Yorkers to buy belly-buster sodas at the chain convenience store next to him. Opponents' lawyers called it "ham-handed," ''grossly unfair" and just "plain silly."

"New Yorkers do not want to be told what to drink," attorney James Brandt said.

City lawyers acknowledged the rule's limitations. It doesn't apply to all high-calorie drinks or all places that sell them, largely because of the city can regulate only some establishments. But it's still a reasonable and needed move to take on the city's growing weight problem and the diseases linked to it, they said.

"While this may not be a silver bullet that will cure the obesity epidemic, it's rational ... (and) one step that can be taken," said the city Health Department's chief lawyer, Thomas Merrill.

The suit, filed by the American Beverage Association and others, seeks to block the restriction, set to take effect March 12. With no immediate ruling Wednesday, opponents said they planned to ask state Supreme Court Justice Milton Tingling to put it on hold until the case is decided. The city will oppose such a move, Merrill said after the hearing.

The latest in a line of healthy-eating initiatives during Mayor Michael Bloomberg's administration, the beverage rule bars restaurants and many other eateries from selling high-sugar drinks in cups or containers bigger than 16 ounces. Violations could bring $200 fines; the city doesn't plan to start seeking those until June.

In explaining the cola crackdown, officials cite the city's rising obesity rate ? about 24 percent of adults, up from 18 percent in 2002 ? and point to studies linking sugary drinks to weight gain. Care for obesity-related illnesses costs more than $4.7 billion a year citywide, and government programs pay about 60 percent of that, according to city Health Commissioner Dr. Thomas Farley.

Opponents portray the regulation as government nagging that scapegoats sugary drinks for a multifaceted fat problem, and they say the restriction is unfairly narrow.

Unsweetened juice and milk-based drinks are excluded; health officials say they have nutritional value. The regulation also doesn't cover alcoholic drinks or sales at supermarkets and many convenience stores ? among them 7-Eleven, home of the Big Gulp ? because they aren't subject to city health rules.

The NAACP and the Hispanic Federation, an organization of 100 Northeastern groups, say their concern is that minority-owned delis and corner stores will end up at a disadvantage compared with grocery chains.

It's a complaint voiced behind deli counters in heavily Hispanic East Harlem, where managers such as Yolanda Peralta see the restriction as inequitable.

"We're paying taxes like every other store. ... We should have the same rights that everybody else," Peralta said Wednesday.

But others questioned the advocacy groups' links to the soda companies whose fight they've joined. Among the ties:

? Coca-Cola announced last month it was giving a $100,000 grant to the national NAACP to support a healthy-lifestyles program

? PepsiCo gave the group more than $10,000 in 2010, according to the soda maker's website.

? Former Hispanic Federation President Lillian Rodriguez Lopez left for a job at Coca-Cola in in February.

? The groups were represented Wednesday by a firm that also has represented Coca-Cola. The firm, King & Spalding, is representing the advocacy groups for free, lawyer Ann M. Cook said.

Given that obesity rates are higher than average among blacks and Hispanics, the NAACP should refuse soda makers' money and "reevaluate the position the group is taking in New York City," Michael F. Jacobson, the executive director of the nutrition advocacy group Center for Science in the Public Interest, said in a statement Wednesday.

He and Stan Glantz, director of the Center for Tobacco Control Research and Education at the University of California, San Francisco, noted that tobacco companies' established relationship with African-American leadership organizations in decades past.

The strategy in the soda fight is "straight out of tobacco," Glantz said.

Hazel Dukes, the NAACP's New York president, bristled at the idea that the nearly 104-year-old group was swayed by the soda industry's support.

"No one buys the NAACP," she said in a telephone interview, noting that foundations also have contributed to the organization's obesity-fighting initiatives.

Soda makers' money "is not the issue here," she said. "The issue is fairness."

The Hispanic Federation's current president, Jose Calderon, didn't immediately return calls Tuesday and Wednesday.

Atlanta-based Coca-Cola Co. and Purchase, N.Y.-based PepsiCo Inc. didn't immediately respond to requests Wednesday for comment on their ties to the advocacy groups.

The regulation's critics also argue that the first-of-its-kind restriction should have gone before the elected City Council instead of being approved by the Bloomberg-appointed Board of Health, a view echoed Wednesday by a lawyer for nine of the 51 council members. The city says the board of doctors and other health professionals had both the authority and expertise to make the decision.

During Bloomberg's 11-year tenure, the city also has made chain restaurants post calorie counts on their menus and barred artificial trans fats in French fries and other restaurant food.

___

Associated Press writer Deepti Hajela, food industry writer Candice Choi and medical writer Mike Stobbe contributed to this report.

___

Follow Jennifer Peltz at http://twitter.com/jennpeltz

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/386c25518f464186bf7a2ac026580ce7/Article_2013-01-23-Sugary%20Drinks-Lawsuit/id-087e37f042c7400e8233a8c85cd84805

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Wednesday, January 23, 2013

Rebellious Eritrean military surrenders to authorities : Voice of Russia

According to earlier reports, a group of army servicemen rose in rebellion and seized the headquarters of Eritrea?s government television. According to some information, they demanded that the announcer read live a statement about the adoption of the constitution of 1997, and also a report about a release of political prisoners.

According to the Russian Embassy in Asmara, the situation is quiet in the city.?

Voice of Russia, Interfax

Source: http://english.ruvr.ru/2013_01_22/Rebellious-Eritrean-military-surrenders-to-authorities/

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13 Tips to Freshen Your Brand in 2013 | Business 2 Community

13 Tips to Freshen Your Brand in 2013 image Branding Marketing CROP2 300x172New year or not, the time for kicking up your brand?s image a notch or two is always now. If you?re looking to make some changes, here are 13 ways you can freshen up your brand in 2013:

#1 Go Mobile Now

Too many brands are holding out on mobile technologies to ?fully develop? before they jump on board. In the world of marketing and technology, by the time a strategy is ?fully developed? the cutting edge brands have already shifted gears in the next trending direction. Don?t wait around for mobile to be a clear and obvious path. You don?t have to take my word for it; check out my fellow blogger Patrick?s write up on the future of mobile marketing in 2013.

#2 Cut Your Blanket Social Media Presence

Having an account on every social media platform is not a marketing strategy. Chances are, a return on investment is seen in just one or two platforms. Cut wasted time and money in platforms that aren?t working for you, and dive all in on the ones that do work.

#3 Pay Attention to Big Brands

Our team here at Content Equals Money holds a firm belief that content marketing ROI works on a sliding scale. You can do the same thing that the Fortune 500 companies are doing, but on a smaller level. See this idea unpacked (with plenty of stats to back it up) in our Fortune 500 guide.

#4 Make Your Brand Visible

I?m referring to a very literal form of visibility. Pinterest is exploding. So is Instagram. Brands who start sharing visual content will definitely have the upper hand in marketing by the end of this year.

(In case you have reservations about my first ?going mobile? tip, you should know that Pinterest soaked up nearly 721 million minutes of mobile users? time in 2012 (see Pinterest link above).)

#5 Sign Up With Google+

I know, I know, you?ve been on the fence about this for months. Companies with a physical address (that should account for most of us here) especially need to get Google+ because it allows you to control of a lot of the information your customers will see when they search for your company: location, hours, reviews, etc.

Plus, with a Google+ account, you can start taking advantage of Google?s rel=author tag. Let our friend Jill Whalen explain why this is critical for SERP rankings and your brand?s overall image.

#6 Start Using Agencies

Because we?re a small business, we know how it is. Few companies have someone who can do graphic design, SEO, content creation, marketing, sales, video, social media, and perform the functions that make your business your business. You?ll save time and money in the long run when you let an agency handle the things you?re not skilled in doing.

#7 Explore Augmented Reality

Inc.com predicts augmented reality will be even bigger in 2013, citing examples of BMW?s online test-drive and Lands? End?s virtual dressing room. This kind of technology, which is dropping in price, is a great business branding technique to help your company stand out.

#8 Keep Telling Stories

Your brand is your story. Whether you choose to work through a blog, video series, monthly webinar, or some other format is totally up to you. Just make sure that you?re letting people know what you?re up to, how things are developing, etc. This does not mean a barrage of Facebook updates. You can tell a surprisingly compelling story with just a weekly photo essay/blog post.

#9 Create eReader Content

The Kindle, iPad, iPad Mini, the Nexus? these things aren?t going away anytime soon. They provide a great opportunity for you to share long-form content that mobile and social platforms simply won?t allow for. Free guides, ?how-to? style mini-books, and other forms of thought leadership are great ways to get started.

#10 Boutique Writing Services Are ?In?

A few weeks ago, the Content Marketing Institute published 100 Social Media and Content Marketing Predictions for 2013.There are lots of interesting predictions in this PDF, but I?d like to highlight an included prediction from our founder, Amie Marse, who predicts more brands will move away from international services (because of Google SEO concerns) and toward boutique writing services for scalability and consistency.

#11 Allow Your Customers To Do the Selling

Okay, not 100% of the selling. But there?s something to this idea. The first prediction of the year from Social Media Examiner is that e-commerce and social media will see a happy marriage in 2013. Cutting edge brands are putting the consumer in the driver?s seat, almost letting the buyer sell to himself by voluntarily consuming your great content.

#12 Jump Into Gamification

2013 will see a big shift toward gamification, from Facebook contests to interactive, customer-rewarding website technologies. Even the Economist agrees. If you haven?t explored this marketing strategy, I would highly recommend giving this Social Media Examiner article a quick read.

#13 Be an Observer ? Not a Follower

Lastly, these are my tips for how your business could be branding itself in 2013. You?re going to see even more ?free advice? from bloggers in 2013. Soak it up, but run with your own instincts above all else. Only you know the risks you can afford to take with your brand?s image. Take some risks, but be smart: it will show in your brand!

Have some branding tips and predictions of your own for 2013? Share them in the comments section below.

Source: http://www.business2community.com/branding/13-tips-to-freshen-your-brand-in-2013-0385675

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